Meet Asher Chen

Running three tattoo studios is no small feat, but that's exactly what Asher Chen does. He's the artist and owner behind Boo Radley, Mockingbird Tattoos, and Naughty Comrade, and if you know his work, you know it's all about big, bold, black-and-gray neo-Asian and Japanese-style tattoos.

Even though Asher holds two bachelor's degrees, tattooing was always his true calling. He started his career right after finishing his first degree to honor his parents' wishes, but it didn't take long for him to fully dive into the tattoo world.

As a trans artist, Asher brings something deeply personal to his craft; he knows the joy of body euphoria, and he designs tattoos that flow naturally with each client's body. His goal? To make sure every person he tattoos feels strong, empowered, and comfortable in their own skin.

The Struggle With Tattoo Booking Before InkDesk

Before InkDesk, Asher's booking process was holding him back. He relied on Google Forms and Instagram for intake and reference photos, which meant endless back-and-forth messages. If a client deleted their Instagram account, important details would vanish with it.

On top of that, Asher has ADHD, making it even harder to keep track of scattered forms and conversations. Hunting down reference photos or sorting through messages often led to procrastination, slowing down his design work. The longer he took to reply, the more clients he lost; some moved on to other artists altogether.

The system was overwhelming, disorganized, and unsustainable.

The Benefits of Using InkDesk for Tattoo Studios

Once Asher made the switch to InkDesk's tattoo booking software, everything changed.

• Time back in his day: Automated reminders, email organization, and scheduling shaved off about 10 minutes per client. By the end of the year, that's 50 hours saved, worth $12,500 of his time.
  
  
• Fewer repetitive questions: With InkDesk's FAQ feature, clients now get instant answers to the usual, “How much do you charge?” or “How far out are you booked?” This means no more DM ping-pong.
  
  
• Room to grow: With admin work out of the way, Asher put his energy into marketing. The result? His social media following exploded by 20,000+ new followers.

Why Tattoo Artists Choose InkDesk

Asher's story is a perfect reminder that when you spend less time buried in admin, you have more time to create art that changes lives. InkDesk isn't just software, it's a tool built to help tattoo artists run their studios more smoothly, connect with clients, and grow their businesses.

Want to see more of Asher's incredible work? Check him out on Instagram: @luckyboytattoos

If you're a tattoo artist who's ready to spend less time managing DMs and forms and more time tattooing, it might be time to try InkDesk for yourself.